Partnership leverages key stakeholders across City and State to ensure New Yorkers are aware of the range of quality health care options available to them during the open enrollment period
Citywide campaign consists of a combination of culturally responsive and multilingual advertisements, media partnerships, marketing strategies and earned media opportunities to reach those eligible for NYC Care
Partnership leverages the Mayor’s Public Engagement Unit's GetCoveredNYC outreach team to conduct culturally sensitive multilingual outreach to 30,000 NYC Care members who have not yet scheduled a primary care appointment