Citywide campaign consists of a combination of culturally responsive and multilingual advertisements, media partnerships, marketing strategies and earned media opportunities to reach those eligible for NYC Care
Partnership leverages the Mayor’s Public Engagement Unit's GetCoveredNYC outreach team to conduct culturally sensitive multilingual outreach to 30,000 NYC Care members who have not yet scheduled a primary care appointment
NYC Care is a health care access program that provides comprehensive and low or no-cost health care services through NYC Health + Hospitals for New Yorkers who cannot afford or are ineligible for health insurance
