Banner Campaign Showcases Unified NYC Health + Hospitals
Banners emphasize health care system's focus on community wellness, prevention and diversity
Sep 26, 2016
NYC Health + Hospitals, New York City’s essential public health care system, for the first time is posting banners on lamp posts throughout the city to promote its unified health care network of hospitals, community-based health centers and long-term care nursing facilities under one logo. Highlighting NYC Health + Hospitals’ “Live Your Healthiest Life” wellness slogan in 13 languages, the banners will be seen in 68 neighborhoods that surround the health system’s patient care sites.
The banner campaign, which promotes service areas like mental health, youth health and LGBTQ health, also markets MetroPlusHealth, the health plan of choice for more than 500,000 New Yorkers.
“The banners are a public invitation and a visual representation of our integrated health care delivery system. They also send a strong message about what we value: community wellness, quality care, cultural diversity and access to affordable health insurance coverage,” said NYC Health + Hospitals President and CEO Dr. Ram Raju.
“This is a great opportunity to promote our strong relationship with the country’s largest network of public hospitals and health centers, and to let New Yorkers know that we are here, out in the community, providing access to top doctors and culturally responsive health care services,” said Seth Diamond, Chief Operating Officer, MetroPlusHealth Health Plan.
“The banners are an important step in our effort to present a strong and consistent identity, in a low-cost, high impact effort,” said Ann Ormsby, NYC Health + Hospitals Senior Director of Brand Implementation. “While every banner installation is customized to reflect the neighborhood of a specific location, each also shares the health system’s branded design and messaging. As New Yorkers travel throughout the city, the banners will present NYC Health + Hospitals as a unified health care system for the first time.”
The vibrantly colored banners mirror the diversity of New York and can be seen in 13 different languages, including Spanish, Haitian Creole, Arabic and Mandarin. The installation of 840 banners will be completed in the fall.
“We’re pleased and proud to have been the first NYC Health + Hospitals facility to promote our hospital with these impactful new banners,” said Kings County’s Chief Executive Officer Ernest J. Baptiste. “We expect them not only to raise our profile in the community, but also to attract residents to select our facility for care. We see this as helping to expand our patient base, in keeping with our goals to improve access to care, grow membership to our health plan and provide an exceptional patient experience.”
View a brief video of the banners rising across New York City.
Contact: Chelsea-Lyn Rudder, 929-276-4961